The Challenge
GameSir, an innovative player in the gaming peripherals space, faced the considerable challenge of launching their G7 SE controller in an increasingly saturated market. With major established brands dominating retail shelves and media attention, GameSir needed to cut through the noise and position their new controller as a serious contender worthy of gamers’ consideration.
The team needed to capture the attention of discerning tech and gaming journalists across both UK and USA markets—publications whose review slots are perpetually overbooked and whose standards for coverage are exceptionally high. Without the marketing budgets of industry giants, GameSir needed a strategic approach that would maximize impact and convince journalists that this controller deserved their valuable time and column space.
There was also the delicate balance of promoting both the new G7 SE controller while simultaneously pitching deals on other devices in their lineup—all without diluting the primary launch message or confusing media contacts with too many competing storylines.
The Solution
We implemented a carefully calibrated campaign to ensure the G7 SE would receive the attention it deserved. First, we developed a targeted media list focusing exclusively on publications that had demonstrated interest in gaming peripherals and would provide genuine value if they covered the product.
Rather than blasting out a generic press release, we initiated personalised outreach well ahead of the official launch date. This proactive approach allowed us to gauge interest and secure review commitments before journalists’ testing schedules filled up with competing products.
For those who expressed interest, we managed the entire review process from start to finish—coordinating the timely dispatch of review units, providing detailed technical specifications, and remaining available to address any questions that arose during testing. This hands-on approach ensured reviewers had everything they needed to fully evaluate the controller’s capabilities.
We crafted press materials that clearly communicated the G7 SE’s unique selling points and competitive advantages, making it easy for journalists to understand why this controller deserved coverage in a market full of alternatives.
Perhaps most crucially, we maintained consistent follow-up throughout the review period, gently nudging without pestering and providing additional context or comparison information when requested.
The Results
The meticulous campaign delivered substantial results that met all objectives. Over 40 publications across the UK and USA covered the GameSir G7 SE launch, including prestigious outlets like The Verge, GameRant, Wired, Windows Central, Android Central, and Yahoo.
Our pre-launch outreach proved particularly effective, securing more than 30 review requests that our team managed through to completion. This coordinated approach ensured a steady stream of coverage throughout the launch period rather than a brief spike followed by silence.
The quality of coverage was particularly noteworthy, with reviewers highlighting the controller’s standout features and value proposition. By carefully managing the review process, we were able to ensure journalists had proper time to test the product thoroughly, resulting in the positive reviews GameSir was aiming for.
Beyond the immediate launch coverage, the campaign established stronger relationships with key gaming and tech publications that will continue to benefit GameSir with future product releases. In a competitive landscape dominated by gaming peripheral giants, GameSir successfully positioned the G7 SE as a legitimate alternative worthy of serious gamers’ attention.
